The idea for the Snugglebundl baby lifting baby wrap came from necessity for David Solomons when his daughter was first born. His wife Suzi had some serious complications during the birth, which resulted in her being very limited in her movement and unable to bend or lift without extreme discomfort.
At the same time David’s back problem meant that he struggled to bend and lift as well! Between the two of them they found lifting up, laying down and manoeuvring their new baby in and out of pushchairs and car seats extremely awkward.
The Eureka moment
To help the problem David would lay his daughter on a blanket and gather it up in a bundle around her and then simply pick her up! That was for him the “Eureka” moment. And from that point he began to think about the concept of a safe lifting idea for babies.
The birth of a new product (pardon the pun!)
In the new year of 2011 he teamed up with Mike Edwards, his good friend, neighbour, fellow father and fellow designer and his lovely, ever-optimistic, enthusiastic and hard-working wife Heidi. Together they worked out the best way to fully support the baby’s head and neck and safely protect the crown.
The strength of the handles was of course paramount, but it also had to look good and be functional and durable too. In the months that followed they made hundreds of prototypes in different sizes, lengths and materials. They gathered a team of new parents to trial these, and from those results the Snugglebundl baby-lifting baby wrap was finally born (Called the Bundl for short!).
They knew we had it right when the mums testing them refused to give them up! From this one idea they decided to start our own innovative baby product company, which was lovingly called Snugglebundl after their unique blanket.
The aim of the company is to design and produce original and practical products for parents. They already have several other incredible ideas that they are working on, and they all revolve around comfort, warmth, and function. They will endeavour to manufacture all our products in the UK and will always try to use the best and most environmentally friendly materials possible.
Having and bringing up a baby has many challenges and there are so many products on the market that look great but just don’t work well. At Snugglebundl the aim is bring you beautiful products that will not only work well but also actually make life a little easier.